These days, building and maintaining a solid online presence is a vital component of success for any business. <\/p>\n
If your business isn’t getting the results you’d like online, then working with a reputable content agency may prove the key to taking your content marketing<\/a> strategy to the next level.<\/p>\n Content marketing offers every business the opportunity to build brand awareness, credibility, and trust \u2013 but only if it’s done correctly. <\/p>\n Let’s take a closer look at what exactly a content agency does and how working with one can help your business grow.<\/p>\n According to data from Demand Metric, 90% of all organizations<\/a> now use content in their marketing efforts. <\/p>\n Digital marketing offers businesses several unique perks over its traditional counterpart:<\/p>\n Content agencies come in a wide variety of shapes and sizes. So how do you choose the one that’s right for you?<\/p>\n There are several things you’ll want to look for to make sure an agency’s goals align with your own:<\/p>\n What part of your content strategy do you want to focus on the most? Maybe you want to focus on written content or blog posts.<\/p>\n After all, studies show that companies who blog get 67% more leads<\/a> each month than their non-blogging competitors. <\/p>\n In this instance, you may want to look into a content writing agency<\/a>.<\/p>\n Other agencies focus on niches such as social media, videos, e-commerce, and more. If you’re looking to go all out, you might go with a full-service content agency that covers all the bases.<\/p>\n The usage of well-round marketing tools like the Content Cloud<\/a> is also an important aspect to pay attention to.<\/p>\n Not all content agencies are created equal. Keep in mind, content quality<\/a> plays a huge role in getting your site to the top of Google SERPs.<\/p>\n That’s why it’s vital to do your research into an agency’s past work, clients, and reviews. If an agency doesn’t make this information readily available, consider it a huge red flag.<\/p>\n A good agency should be transparent about everything from its communication process to its rates. <\/p>\n They should also have a zero-tolerance policy for things like plagiarism, spammy content, log-quality content, and other factors that could tank your Google rating.<\/p>\n Sometimes, it\u2019s pretty tempting to just go with the first agency you find on a search, especially if you\u2019re in a hurry or the price looks right. But fast decisions in this game can backfire. You might end up stuck with cookie-cutter work or, worse, have to clean up someone else\u2019s mess later because short-term savings usually lead to long-term pain. It\u2019s better to dig a little, reach out for a sample, or even ask for a quick call. That initial legwork can save you a lot of headaches\u2014and money\u2014in the long run.<\/p>\n And honestly, beyond all the specs and stats, there\u2019s the vibe check. Does their approach line up with the way you like to work? Some agencies talk a big game about \u201cfull transparency,\u201d but if you can\u2019t get a straight answer or you\u2019re stuck waiting days for a reply, it\u2019s probably a sign of how things will be once you\u2019re actually a client. Chemistry matters, and a bit of gut instinct here isn\u2019t just fluff. If the fit feels off, pay attention.<\/p>\n Creative content agencies come in a range of different sizes and it’s important to find one that fits your business’s needs.<\/p>\n If you own a small chain of regional stores, then there’s no need to go straight to the biggest content agency in New York City.<\/p>\n There are plenty of smaller agencies where your business is likely to get far more attention for a lower rate. <\/p>\n The key is to find the best content agency that offers everything you need at a price you can afford.<\/strong><\/p>\n Finding the right content agency for you will require a bit of research. But we’ll point you in the direction of several top agencies to help you get started.<\/p>\n Here are several leading agencies and the niches they’re known for:<\/p>\n A recent survey by Statista<\/a> revealed that 81% of marketing professionals outsource the writing of their client’s content. Outsourcing writing assignments such as blog posts and articles to freelancers is incredibly common, even among the best marketing agencies.<\/p>\n O post What is a Content Agency and How Can They Help Your Business<\/a> apareceu primeiro em Pingback<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" These days, building and maintaining a solid online presence is a vital component of success for any business. 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How do you choose a content agency?<\/strong><\/h2>\n
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Top content agencies that can help your business grow<\/strong><\/h2>\n
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Want to cut out the middleman?<\/strong><\/h2>\n